[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-detail:ZX20230515_37519179":3},{"code":4,"data":5},0,{"unicode":6,"title":7,"categoryId":8,"categoryName":9,"industryId":10,"industryName":11,"origin":4,"originAuthor":12,"originRemark":13,"originUrl":13,"pic":14,"content":15,"numRead":16,"numLike":4,"createTime":17,"hadFav":4,"hadLike":4,"status":4,"memberUnicode":18,"companyLogo":19,"companyName":20,"corporateVideoUrl":13,"collected":4,"corporate3dCover":21,"corporate3dUrl":22,"corporate3dId":23,"companyUnicode":24,"focusFlag":25,"exhibitionMainInfoVO":26},"ZX20230515_37519179","虚拟数字人的今生未来","1242381412612444161","行业前景","1245513623872221185","市场\u002F营销","新一","","https:\u002F\u002Fimages6396289.oss-accelerate.aliyuncs.com\u002F7320722842\u002F2a6wijoyfr\u002Feb7c2acdd02ebeb032effb29e1300ee61600866473.png","\u003Cp>目前数字虚拟人可以给用户带来的价值主要是符合年轻、规模化、可持续的泛娱乐需求，分为以下四点：\u003C\u002Fp>\u003Cp>目标受众年轻化：年轻一代消费者对虚拟人物有着更高的接受度。类似惠惠和星偶等虚拟人物为主题的APP近几年来逐渐受到新世代青年的欢迎。\u003C\u002Fp>\u003Cp>人设更易管理：虚拟人物形象更容易展现出品牌方和创作者预设的性格和形象。例如厂商可以根据特定用户群体定制符号该群体喜好的人设。\u003C\u002Fp>\u003Cp>风格更易造型：虚拟人的属性能按照品牌和创作者的预期进行塑造。设计风格呈多元化发展，以二次元虚拟人和超写实虚拟人为目前设计主流。\u003C\u002Fp>\u003Cp>规模成本优势：技术的成熟和更多的商业合作将推动成本进一步下滑。虚拟人技术正在经历成本下降的过程，未来将会迎来关键节点。\u003C\u002Fp>\u003Ch3>虚拟数字人的技术路线\u003C\u002Fh3>\u003Cp>根据是否具备交互模块，虚拟数字人分为交互型虚拟数字人和非交互性虚拟数字人。再根据驱动方式不同，交互型数字虚拟人可分为真人驱动型虚拟数字人和智能驱动型虚拟数字人。三种路线如下：\u003C\u002Fp>\u003Cp>非交互型虚拟数字人：3D建模\u002FCG技术驱动的虚拟数字人，多为高保真像在电影中的CG人物\u003C\u002Fp>\u003Cp>真人驱动型虚拟数字人：有中之人在背后用动作捕捉驱虚拟数字人，一个典型的例子就是虚拟偶像\u003C\u002Fp>\u003Cp>智能驱动型虚拟数字人：以人工智能技术去生成虚拟数字入，并赋予其一定程度的自主感知能力、逻辑推理甚至情感表达能力。\u003C\u002Fp>\u003Cp> \u003C\u002Fp>",524,"2023-05-15 08:58:42","7320722842","https:\u002F\u002Fimages6396289.oss-accelerate.aliyuncs.com\u002F7320722842\u002Fpjdm5f0tie\u002F未标题-2.png","广东云鸿数字科技有限公司","https:\u002F\u002Fimages6396289.oss-accelerate.aliyuncs.com\u002F0693623362\u002Fpkbmcrwtdb\u002Ftmp_3953dca92db12c1276b0e43bc6c533aacbcdf3077437086b.jpg","https:\u002F\u002Fwww.720yun.com\u002Fvr\u002F594jtrty5v9","1925025136916099072","cgdg40ucj1y1d",-2,null]